Everything old is new again style-wise in the best way possible for Fall/Winter 2023.  Today’s hair trends echo the fun, flirty, hippie-glam style of the 70’s.  Juxtaposed, these reincarnated styles are met with the most futuristic, cutting edge ingredient technology to bring the condition and texture performance of hair to a whole new level.  A bonanza of creative fringe options, brilliant sparkling blondes, and voluminous, bouncy styling trends are amplified by ultra-neoteric silicone free, vegan, texture augmenting ingredient technology.
 

The Big Bang

Fringe is in!  Everything from short, chopped, pixie cut bangs harkening back to Audrey Hepburn’s iconic look.  To boxed-off, straight across bangs channeling Uma Thurman as Mia Wallace.  And 70’s butterfly bangs and curtain bangs, pop culturally also known as McDonald’s bangs.  These ‘golden arches’ and other creative fringe options help frame the face and set off the entire look of the haircut.  And fringe has become the focal point of the other hot hair trends for this season.
 
Texture and density play a big role in styling fringe.  And often the texture of the front hairline can differ from the rest of the hair with some guests dealing with either too much or too little volume in the fringe area.  And for guests dealing with aging hair, wiry gray also brings a new challenge to texture.  So, to help our guests with styling, we recommend a couple texture management solutions, our P2 by Philip Pelusi Increase Smart Styling Treatment and P2 by Philip Pelusi Decrease Smart Styling Treatment.  As their names express, P2 Decrease reduces volume, frizz and weightlessly smooths while P2 Increase adds intense structure, body and texture.  And they work like no other products on the marketplace.
 
P2 Increase and P2 Decrease are totally unique in that they augment hair’s texture from inside the hair strand instead of the outside.  They contain ingredients that are designed to penetrate, rather than just coat the hair shaft.  Each contain one of our revolutionary plant derived Philip Pelusi Propriety Microemulsions uniquely designed to enhance or reduce the desired texture.  Microemulsions are characterized by extremely fine emulsified droplets that penetrate the hair strand and work from the inside of the hair fiber whereas traditional styling grooms that primarily coat its surface.  Hair feels light, airy and natural while changing how hair acts and styles.  Our science adds what Nature forgot!
 
These deep penetrating leave-in treatments are weightless, strengthening and hydrating boosting hair’s condition with each use.  And they contain UV absorbers and antioxidants that add lasting protection to any type of hair, whether virgin or damaged hair.  Apply only a dime to nickel size of P2 Increase or a few mists of P2 Decrease to wet or damp freshly shampooed and conditioned hair prior to any other styling product.  This allows for best absorption.  Use these as standalone products if enough to achieve the style or layer with an additional Philip Pelusi product if more texture control is needed.  Heat activated for best results, but hair can be airdried as well.
 

Bold Bright Blonde

Blonde is always a classic hair color that really never goes out of style.  And this Fall and Winter season, two Bold, Bright, Blonde hues are on-trend!  The first, iconic blonde shades such as platinum are in style.  Think Marylin Monroe and Madonna’s Vogue era hair color.  The second, a creamy golden hue such as now worn by Model Bella Hadid.  These two flaxen hues can be worn separately or mixed together on the same head for a multi-tone look.
 
One commonality for most color-processed blondes can be minimized shine or dull, non-reflective hair.  And we want those trendy blonde color investments very reflective and eye catching.  So, along with a full Philip Pelusi product system, we recommend the addition of our newly reformulated P2 by Philip Pelusi BrilliantHair Smart Styling Treatment to all blonde take-home hair care regimens.  Simply mist onto any finished style for gleaming shine.  Additional P2 BrilliantHair can be uniquely misted onto wet thick, coarse hair for a silky-smooth blowout.
 
Now Silicone Free and Vegan, P2 by Philip Pelusi BrilliantHair is a must-have to give any blonde hair color glossy reflective shine.  It contains the latest revolutionary updates in shine creating, hydrating and heat protecting ingredients.  P2 BrilliantHair was originally formulated in an era when “Silicones” were not yet moving into the regulatory and marketing-adverse spotlight.  Whereas this newly reformulated P2 BrilliantHair is a new Silicone-free formula that is both a “clean and compliant” product that conforms to current regulatory issues.  It also meets requirements for “clean” products and delivers a light-weight product, delivering the same product functionality everyone has come to know and love.  Because of this formula update we were able to include over-the-top heat styling, sun and anti-color fade protection.
 
P2 BrilliantHair now contains Tomato Fruit Extract with fortifying vitamins and minerals including Calcium, Iron, Magnesium, Phosphorus, Potassium, Zinc, Copper, Selenium, Vitamin B6, B12 and Folate (a form of Vitamin B9).  Tomato Fruit Extract is also rich in antioxidants Vitamins A, C and E thathelp protect hair strength and chemically and color treated hair.
 
Additionally, Organic Baobab Seed Oil hydrates, creates lustrous shine and provides heat protection and frizz reduction.  We choose the finest cold-pressed Organic Baobab Seed Oil, meaning it retains its nutritional value.  It is rich with Vitamin D3 and 5 Fatty Acids that nourish and moisturize hair and scalp without weighing down hair.
 
Our Hydro Charged Pelusi Ceramide Complex also joins the silicone-free P2 BrilliantHair ingredient listing for incredible color protection.  This universal-texture complex of plant derived ceramides mimics the ceramides (known as lipids) found between cuticle layers.  It helps seal each cuticle layer to each other and to the cortex helping seal in color molecules below.  This proprietary mixture strengthens, hydrates, helps protect color and creates shine.
 
Jojoba Oil joins the ingredient lineup, derived from the seeds of the Simmondsia chinensis plant.  It provides excellent healing and hydrating properties as well as providing heat protection, shine and detangling.
 
And we added the latest biotech-derived ingredient, Hemisqualane as a key source of antioxidants beneficial to hair color preservation plus moisture and increased shine.  Historically based on animal sources, this Silicone replacement is strictly vegan in that it is derived from by biotech from plant sources.
 
Aligning with today’s consumer ingredient wishes, Philip Pelusi formulas continue to reflect new consumer demands including being Sulfate Free, Paraben Free, Formaldehyde Free, Silicone Free, Phthalates Free, Mineral Oil Free, Synthetic Fragrance Free, Retinyl Palmitate Free, Coal Tar Free, Oxybenzone Free, Hydroquinone Free, Triclosan Free, Triclocarban Free, PEG-Free, Dioxane-Free, Synthetic Dyes Free, GMO Free, Silicone Free, Cruelty Free and never tested on animals.
 

Bouncy Blowouts

Today’s current 70’s haircut vibe brings along a really big styling trend.  Big being the operative word!  Full, voluminous, round brush blowouts paired with big roller sets create this season’s hot styling trend Bouncy Blowouts.  A present-day homage to Farrah Fawcett, this hot styling trend also looks great when paired with today’s 70’s butterfly, curtain, and side swept bang trends and looks amazing with dimensional bright blonde and light brunette hues.
 
To get this look, some texture management will most likely be needed.  Bouncy Blowouts are just that, blown out smooth but with lots of big fluffy volume.  So, finer textures will most likely need help with lift at the root and more texture and structure throughout the entire head.  And medium to coarser textures will need addition slip and smoothness but without weighting the hair down.  Bouncy Blowouts are light and airy, so even though the hair texture will mostly likely need some support, the overall look should appear effortless without the look of too much product.
 
So, our go-to recommendations are either our Tela Beauty Organics Make It Bigger! Hair Thickening Serum and Tela Beauty Organics Smooth Operator Blow Out Serum, depending on the texture issue.  Both products are part of our Tela Beauty Organics by Philip Pelusi Dream Hair Collection.  Both are wet-hair application hair serums that help enhance and remedy texture issues while leaving the hair feeling soft, natural and modern.
 
To thick medium to all coarser textures, our Tela Beauty Organics Smooth Operator Blow Out Serum gives silky, lustrous blowouts making them easier to achieve and longer lasting.  It is powered by Organic Adansonia Digitata (Baobab) Seed Oil rich in unsaturated fatty acids, hair is left silky, smooth, and surprisingly light and airy.  And teamed with our proprietary Tela Certified Organic Regenerating Blend consisting of Reishi Mushroom (Ganoderma lucidum) with moisturizing and antioxidant benefits, Red Sage (Salvia miltiorrhizae) with antimicrobial and antioxidant benefits, Horsetail (Equisitum Hyemale) with saponins, flavonins, and amino acid activity, Sprouted Soy (Glycine max) for enhanced hair health with genistein and soy isoflavone activity and Burdock (Arctium lappa) with antibacterial, antifungal and anti-inflammatory action. 
 
To all fine textures and sparser shorted medium textures, our Tela Beauty Organics Make It Bigger! Hair Thickening Serum adds incredible structure and volume with Organic Horsetail.  Organic Horsetail, a natural source of Silica, not Silicone, that binds to the surface of hair, increasing strength and volume.  This formula is also loaded with another of our star ingredients, our proprietary Hydro Charged Pelusi Ceramide Complex, a breakthrough only available exclusively at Philip Pelusi.  This plant derived micro emulsion mimicsthe way ceramides work in the cuticle layer of the hair.  It reinforces the cuticle layer’s adhesion to the cortex by replacing missing ceramides to help bond color treated and aging hair’s often damaged cuticle layer to the cortex.  This improved adhesion also adds strength, color retention and lots of shine as well. 
 
For product recommendations and more information go to www.telabeautyorganics.com and www.philppelusi.com